Why didn't I think of this?

Now that the MBA is over, I think one of the things that'll remain with me (hopefully) is something that Prof. Pablo Martin de Holan said at Segovia to the effect that an entrepreneur is basically a person who is always looking for opportunities, anywhere and everywhere.

With this in mind, I see so many new businesses that are just so simple and obvious, you wonder why didn't I think of this?

Here's one I came across recently:-



We've all seen people addicted to their games. That makes a game a great place for an advertisement to sneak in, as long as it's non-intrusive, and doesn't piss off the gamer.

On one hand, Kiip is a great and oh-so-obvious way for developers to monetize a game, and on the other hand, it's a cool way for a company to advertise themselves (by offering one of their products, as a real reward for clearing a level or breaking a high-score).

My team - we guys thought long and hard about giving reward programs a 'smartphone' twist, but we never came close to anything this elegant.

Really, why didn't I think of this?